Most fractional CMOs stop inside marketing. I run it hands-on and build the systems that carry the operating layers around it: commerce, ops, reporting, the team layer. Less headcount, more leverage.
Eat Clean Bro · Employee #1 · ~$200K to $20M+ ARR, bootstrapped without outside capital. Owned marketing, e-commerce, logistics, BD, brand, vendors, IT, and a team of five managers alongside the CEO and COO. Built the lifecycle program to $9M in attributed annual revenue. Scaled online ordering 488% in 18 months.
I help businesses grow. Looking for the next big build at a founder-led brand below $50M, a PE portco, or a search-fund acquisition.
In a sub-$50M company, marketing doesn’t stay in one lane. It touches the site, the customer, the tools, the vendors, the team, and sometimes the warehouse. Six layers, mapped here.
The work is the seat, not the deck. I sit in the marketing function and run the operating layers below the founder — until the seat doesn’t need me anymore.
Two engagements at a time. First conversation is direct: fit, stage, constraint, and whether I can help. No deck, no kickoff theatrics.
Start the conversationOperating role at one. Contract engagements at the rest.
// End of Brief